We are Innovators.
Phronesis is always changing, always trying out new ideas and offering new services and products. Every product may not be a success, but we keep adapting to our marketplace and learning how best to serve it. Trend spotting and diversity are important characteristics of Phronesis.
What is Phronesis
Phronesis is an ancient Greek word for a type of wisdom or intelligence. It is more specifically a type of wisdom relevant to practical action, implying both good judgement and excellence of character and habits, sometimes referred to as "practical virtue". Phronesis was a common topic of discussion in ancient Greek philosophy.
who are we.
Phronesis is a disruptive company with a mission to create innovative and sustainable solutions that empower individuals to lead healthier and more fulfilling lives by leveraging cutting-edge technology and a deep understanding of our customers' needs.
We believe in diversity, and that's why we offer a wide range of innovative products, from Adora tablet toothpaste brand to our Sonos Books audiobook app, Beautify AI skin analysis and supplement tech.
Our goal is to provide products that make a real difference in people's lives, whether it's improving oral hygiene, enhancing beauty routines, or optimizing overall health and wellness. We believe that everyone deserves access to cutting-edge technology and innovative solutions, which is why we work tirelessly to deliver products that exceed expectations.
At Phronesis, we're passionate about pushing boundaries and challenging the status quo. We're dedicated to driving innovation and providing our customers with products that are not only effective but also affordable and accessible. Join us on our mission to disrupt and transform industries, one product at a time..
Our brands
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Beautify is developing AR & AI powered skin analysis and supplement recommendation system. AI skin diagnostic tool utilizes deep learning technology to provide users with real-time skincare analysis.
Supplement recommendation system provides accurate supplement recommendation, routine, health steps customers must take on. Learn more
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Adora is a toothpaste tablet brand that is more eco-friendly, healthy and easy to use product.
Adora is first of its kind in Mongolia and we are planning to export our product to USA and European market. Learn more
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Sonos Books is a subscription based audiobook service provider. Currently Sonos has 200 books (+10 every month) and 15 professional readers are creating our audiobooks. The app has DRM system that protects intellectual rights. Sonos is disability and child friendly app. Learn more
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LAC is one of Phronesis’s flagship health and wellness projects in Mongolia, bringing premium nutritional supplements from Singapore to local consumers. As the official master franchisee, Phronesis is building a trusted brand that empowers people to invest in their long-term health through science-backed solutions. The project focuses on education-led retail, combining expert consultation with high-quality products tailored to Mongolian needs. Since entering the market, LAC has rapidly expanded its presence through physical stores and digital platforms. With a vision to elevate preventive health awareness, Phronesis is positioning LAC as a leader in the region’s growing wellness movement. Learn more
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Health Investor is a media initiative by Phronesis dedicated to promoting preventive health through accessible, science-based content. As one of Phronesis’s core projects, it aims to empower the public with knowledge to make informed decisions about their well-being. The platform features expert insights, lifestyle tips, and curated health trends tailored to the needs of the Mongolian audience. Beyond content, Health Investor builds a community of health-conscious individuals through newsletters, events, and educational campaigns. With a focus on impact-driven storytelling, it complements Phronesis’s broader mission of shaping healthier, more informed societies. Learn more
Our Management team
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Odgerel Tergel
Co-Founder / CEO
MBA, PMP, PBA
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Purevsuren Buman-Ayush
Co-Founder / CMO
MBA
“Innovation is the ability to see change as an opportunity - not a threat.”
— Steve Jobs